I pretty much picked up all of the systems that I developed in the car industry and recreated them in my own business. Over time, when the repeat cycle came in of a salesperson being able to deal with the same customer again and again, we got all these leveraged effects of having less marketing and selling having to occur to make a sale. People tended not to leave because they were making an income and they’re happy, and our churn rate drops significantly. I had a system where I would go and meet each department of the business and understand what they do.Īfter 2 weeks, a raw recruit could be confidently making sales, and because they are now more successful at selling a few things happened. I used to have welcome packs and a training schedule of theoretical training, practical training. I made a system for that, which was basically a checklist, and then an interviewing structure and a repeatable process that we could use over and over again.
That’s an industry problem, and what I was able to do was to significantly reduce the churn in the business by fixing up the onboarding aspect of it, making sure we only selected the right people. People would come along, you would train them up, and then they would leave. In an industry like the automotive industry, there’s an incredible amount of churn of staff turnover. My desire to leverage, automate and systemize really came from my career. One of the examples is I was pretty heavily responsible for the sales team in particular. When I was running the dealership, I used to systemize things and create better ways of doing stuff on an ongoing basis. They often do things that don’t make sense once you understand that concept. Even the 80/20 rule, I would say, escapes most regular people. It’s such an easy word to say, but it’s really not understood by the vast majority of the population.
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Perfect, so let’s talk about how you created a lot of the automation and systems that allow you to basically not have to work round the clock, like it sounds like you have to if it was just a normal business, but you have outsmarted the systems.Ī lot of people do like to grunt and hustle and I think my desire to leverage and automate and systemize really came from my career, whereas a general manager in a real business, I did a lot of study and research and reading about systems and organization, and understanding the full concept of leverage. I’m really keen to talk about anything you want today, and go for it. The reality is it sounds like a lot, but when you set these things up you really can spin a few different plates and manage it all. I’m exhausted listening to all the things I’m doing, but it’s not. He’s got a lot of really great stuff to share with us in this episode, so welcome James, great to have you. He’s got a subscription-based business model. He’s got a team of 43 in the Philippines. He gets around, but not as … He’s picky about the speaking gigs that he takes on. He has spoken at Jon Benson’s Mastermind. He’s in demand but he only takes on a small handful of speaking gigs these days.
He does a yearly SuperFast Business Live, brings in some really great speakers as well as, of course, him being on stage too. He’ll tell you more about those podcasts I’m sure during the episode.
He’s doing a lot in podcasting that’s really quite cool. He’s got multiple podcast shows that are quite popular. He likes to be across multiple areas of automation, marketing, business building, and entrepreneurship.
He doesn’t get too deep on one particular topic. I’ve heard of him from multiple friends in the industry who are either in his Mastermind, one of my co-authors on my books Social eCommerce, Jennifer Sheahan, longtime Silver Circle member, which is his Mastermind, she had only amazing things to say about James, so when I met him in person, I was already primed to already like him. He founded SuperFast Business nearly a decade ago. James is an incredible internet marketer and business person, and he’s a master at automation, building systems, and creating leverage. Hello and welcome to Get Yourself Optimized. Transcript Social eCommerce by Stephan Spencer, Jimmy Harding, and Jennifer Sheahan
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